Issue

Global childhood malnutrition is a growing problem. Millions of children die each year as a result of this condition and those who survive are often challenged with health and development problems for the rest of their lives.

Solution

Based on its expertise, NUTRILITE™ developed NUTRILITE Little Bits, a micronutrient supplement for malnourished children enhanced with plant nutrients.

Results

The Nutrilite™ Power of 5 Campaign is designed to build awareness of childhood malnutrition, address the critical need for proper nutrition during the first 5 years of life and offer a way that everyone can help.

Our goal is to improve the nutritional value of malnourished children’s diets on a daily basis from the age of 6 months to 5 years. We encourage you to participate, advocate and become part of the big global solution.

 

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The Power of the 5 Partnerships

The NUTRILITE Power of 5 campaign highlights the critical relationships, necessary to support the nutritional, physical and emotional health of children. The first essential relationship is between mother and child. Non-governmental Organizations (NGOs) play an important role in supporting both. Amway and NUTRILITE have strong partnerships with NGOs like CARE who provide other key benefits to children like food and education. The 5th critical partnership is between children and you, supporting them to receive NUTRILITE Little Bits.

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The NUTRILITE Power of 5 Partnerships

The NUTRILITE Power of 5 highlights the critical relationships, necessary to support the nutritional, physical and emotional health of children. The first critical relationship is between mother and child. Non-governmental Organizations (NGOs) play a critical role in supporting both. Amway and NUTRILITE have critical partnerships with NGOs like CARE who provide other key benefits to children like food and education. The 5th critical partnership is between you and children benefiting from Little Bits.

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Your Gift of 5

CARE is the global fundraising partner. Your donation to CARE helps children receiving NUTRILITE Little Bits. 1 month supply for 1 child is $10, for one year it is $120.

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Your Achievement

In 2014, the launch year of the campaign, people all around the world collected handprints to raise awareness of global childhood malnutrition. Amway donated for each handprint $1 to CARE and the collage of more than 75.000 handprints led to the Guinness World Record for the biggest collage of handprints (260,872 handprints have been collected in total).

 

If you wish to learn more about the global burden of malnutrition in all its forms, please visit http://mamap.io/map.

Here you can find an online tool published by Amway and the Global Alliance for Improved Nutrition (GAIN) that includes data from more than 30 countries representing low, middle and high incomes and provides an easy path to country-by-country statistics and insights on nutritional challenges.