Hellenic Direct Selling Association

Hellenic Direct Selling Association


Amway Hellas is a long-term member of the HDSA( Hellenic Direct Selling Association). This Association was formed to bring together the ethical companies in Direct Selling in order to promote the highest standards of trading practice and consumer protection. The DSA Consumer Code of Practice offers a higher level of consumer protection than required by law.  


HDSA is a non-profit Hellenic association based in Athens, representing the direct selling industry in Greece. 

The Association's mission is "To protect, serve and promote the effectiveness of member companies and the independent business people they represent. To ensure that the marketing by member companies of products and/or the direct sales opportunity is conducted with the highest level of business ethics and service to consumers."


Our objectives are:

  • to strengthen the awareness and recognition of direct selling industry in all its organizational forms as an important and recognized channel of distribution within Greece
  • to ensure fair commercial and legislative environment in which direct sales companies can operate, while enhancing the best interests of the consumers to support and aid the association members in conducting business


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